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Contact Us:
2419 Grenoble Rd.
Richmond, VA 23294
Toll-Free: (888) 290-6960

Office: (804) 359-6960
Hours of Operation:
Mon.-Fri.: 8 AM-5 PM
Sat.: Closed

We are an authorized Hobart Equipment Dealer.


Welcome to the Factory Direct Equipment, Co. VA Website!

Convection Oven
Factory Direct Equipment, Co. was established in 1992 by Nick Athas, who has over 40 years of experience in the food service industry.

At Factory Direct Equipment, Co., we primarily deal in new equipment and a large selection of smallwares and supplies. We are an authorized Hobart Equipment Dealer! We pride ourselves with offering excellent pricing and exceptional service to our customers. Our 24,000 square foot facility is located in Richmond, Virginia and is easily accessible to interstates 64 and 95.

We are registered with the Virginia E-Procurement System and cover the entire state of Virginia. We look forward to the opportunity of serving you and assure you that your inquiries and orders will receive courteous and prompt attention.

We do offer a variety of products that aren't available for purchase online, however please feel free to call us and speak with a salesman so we can help you find whatever it is you're looking for.

Due to manufacturer's Minimum Advertised Pricing (MAP), Please call for pricing.

Call us today at (888) 290-6960 or (804) 359-6960 for more information about our supplies!